Meet Head Florista at Studio Kate Floral
We love working with creative business owners who share the same vibe and aesthetic that our Shootouts are known for, which is why working with Studio Kate Floral was an obvious choice.
Kate Minelian, founder and head florista at Studio Kate Floral, grew up in London surrounded by her Mom’s beautiful rose gardens, but it wasn’t until she moved to California that floristry turned into a bit of an obsession.
After studying with some of the greats in the industry, she’s created some of the most magnificent wedding floral arrangements and designs, that we’re so lucky to have been able to work with her on four of our Shootouts.
Kate’s studio, located in the heart of downtown Palm Springs, is a little hub of activity from September through May each year, where she’s busy creating beautiful, custom experiences for her customers on their special day.
Tell us a little bit about who Kate Minelian is behind the scenes.
I’m a mother, a desert lover, a wife, a mom and a florista!
When did you realise you wanted to be a florist?
When I was growing up, my Mum created these gorgeous roses and gardens but I didn’t really care about them! It was after I lost her, that her love of gardens and flowers sort of ran through my veins. It was really strange.
First I was a garden designer in Los Angeles, and then I transitioned into floristry after studying with some of my favorite florists that I had been following for years.
What's the best thing about owning a creative business?
Being my own boss and having no limits to my creativity.
What do you love most about working in the wedding industry?
It's always wonderful to be working on a celebration where there is so much joy! My favorite moment by far, is presenting the bride with her bouquet.
How would you describe your floristry style?
Definitely a gathered and wandering aesthetic, with some English floristry touches and a lot of Western wildness. When I’m left to my own creativity, I can even get a bit rock n roll with my designs.
What trends are you seeing in floristry?
Currently the trend I’m working with is what I call Desert Tropical Nouveau. It’s a mix of “dead” dried pieces and tropical flowers, palms and pampas grass. The look features lots of peach, mauve, cream and bleached out tones. I try to work with these materials to create surprise in my designs and to make something that looks like it grew organically that way when it’s obvious it couldn’t have.
What's your favourite wedding style to create floral designs for?
Bohemian/modern is my jam and what I’m hired for, mostly. Although I LOVE a tropical wedding!
What's next for Studio Kate Floral?
We’re gearing up for a big wedding in Los Angeles this summer, and then some rest time because our season hits like a wrecking ball in September and doesn’t let up until late spring!
What's the coolest thing about collaborating with The Shootout Society?
Brianna gives me so much freedom to create, which is so appreciated, and she gets as excited as I do about creating a scene and an experience for the photographers. Of course I love all the gorgeous content I receive from all the photographers as well!